News and Views
“ADD TO CART”: DOING BUSINESS IN A COVID-19 WORLD PART 3 – STRATEGIES TO PROTECT YOUR ONLINE BRAND
As Albert Einstein said, “We can’t solve problems by using the same kind of thinking we used when we created them.” E-commerce has forever changed the way we shop for consumer goods and services. It has never been more vital to implement a holistic strategy to safeguard your business, your brand and your intellectual property rights.
Securing statutory trade mark and domain rights
Before spending thousands of rands on branding and marketing, it is recommended that you conduct a trade mark availability search to ensure that there isn’t an identical or confusingly similar brand already existing in the market. Brand names, logos, devices, slogans and even colours can obtain trade mark protection.
Trade Marks assist when marketing on social media, such as Facebook and Instagram as they enable you to use, for example, a hashtag in combination with a registered trade mark which will aid in attracting customers to your online platform. Another way to use your trade mark to your advantage is to register variations of your trade mark in conjunction with top-level domains.
Trade mark rights ultimately provide the proprietor of the right with legal grounds to prevent someone else from using an identical or confusingly similar mark and most social media platforms are quick to take down sites that are infringing on a person’s registered intellectual property right such as a trade mark.
Copyright protection
Copyright law protects the written material, such as images, recipes, manuals, sculptures, videos and sound recordings. When it comes to protecting your original photographs, it is imperative to mark your material by simply adding a watermark indicating your proprietary rights in a work. This simple addition can assist in mitigating copyright infringements. A practical suggestion to mitigate copying is to upload low resolution images that are less than 720 dpi as this prevents infringers from copying and amending your image without pixelating the image or reducing the quality.
Another way of safeguarding ownership of copyright protected material, is to ensure copyright assignment of all materials created by third parties such as graphic and website designers. It is also considered good practice to include a copyright notice on your website or blog such as “Copyright © 2020 by…” This will caution potential infringers and assert your rights as the copyright owner.
Comprehensive online terms and conditions
Always include a clause in your terms and conditions which protects your intellectual property and provides sufficient indemnification clauses. For an explanation on website terms and conditions, please do not hesitate to contact us https://www.kisch-ip.com/copyright.
Your brand should be viewed as an asset and the registration of that asset should be considered in order to both protect the asset and increase its value. However, the aforesaid is a precautionary step to protect your brand. Cease and desist letters, together with social media take down notices can also be used to enforce your proprietary rights.
Should your rights as an online retailer be contravened or should you require assistance with the establishment of an e-commerce site or protection of your brand or require any clarity on the above, then please do not hesitate to contact our Commercial Department at anolan@kisch-ip.com or sonicaw@kisch-ip.com.
Anola Naidoo
Senior Associate
Commercial Department
Email anolan@kisch-ip.com
Tel +27 11 324 3060
Sonica Wilken
Associate
Attorney
Trade Mark Prosecution Department
Email sonicaw@kisch-ip.com
Tel +27 11 324 3133
I’m not sure where you are getting your info, but great topic.
I needs to spend some time learning more or understanding more.
Thanks for magnificent information I was looking for this
information for my mission.
Howdy, I believe your site could be having internet browser compatibility problems.
When I take a look at your site in Safari, it looks fine but when opening in I.E., it has some overlapping issues.
I merely wanted to give you a quick heads up!
Besides that, great blog!
My brother suggested I might like this blog. He was totally right.
This post actually made my day. You cann’t imagine simply how much
time I had spent for this info! Thanks!
I have fun with, result in I found just what I was taking a look for.
You’ve ended my 4 day lengthy hunt! God Bless you man. Have a nice
day. Bye
Thanks very interesting blog! http://www.Superstitionism.com/forum/profile.php?id=953331
I do agree with all the ideas you have presented to your
post. They are really convincing and will certainly work.
Nonetheless, the posts are very brief for novices. May just
you please prolong them a bit from next time? Thanks for the post. http://nigeria-whos-who.com/index.php?title=User:JosephineChaves
These are in fact fantastic ideas in concerning blogging.
You have touched some good things here. Any way keep up wrinting. https://kesb-Wiki.ch/index.php/Benutzer:Juliet55M2034203
It’s hard to come by knowledgeable people in this
particular topic, but you seem like you know what you’re talking about!
Thanks
My webpage … ????????? ???????????
wonderful points altogether, you simply won a emblem new reader.
What may you recommend in regards to your post that you made a few days in the past?
Any certain? http://opensug.s1009.xrea.com/discuss/profile.php?id=97533
This is my first time visit at here and i am in fact pleassant to
read all at single place.
I’m not sure exactly why but this weblog is loading very slow for me.
Is anyone else having this problem or is it a issue on my end?
I’ll check back later on and see if the problem
still exists. https://b-sovety.ru/user/WilheminaPearsal/
Thankfulness to my father who shared with me regarding this website, this website
is really awesome. https://Onelifesocial.com/story1909743/emondage-prestige
If some one needs expert view concerning running a blog after that i
propose him/her to go to see this blog, Keep up the nice job. https://Vacayphilippines.com/author/harleymunge/
Ahaa, its nice dialogue on the topic of this article
at this place at this webpage, I have read all that, so at this time me also commenting here. https://netcallvoip.com/wiki/index.php/User:KLKMack7185700
What’s up to every one, it’s really a good for me to go
to see this site, it consists of helpful Information. http://soccer-manager.eu/forum/profile.php?id=1610113
It’s going to be ending of mine day, however before finish I am reading this great
paragraph to increase my know-how. http://xwiki.club/index.php?title=User:GabriellaRiddle
hey there and thank you for your info – I have definitely picked up anything new from right here.
I did however expertise a few technical issues using this website, as I experienced to reload the
website many times previous to I could get it to load properly.
I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances
times will sometimes affect your placement in google and could damage your high quality score if advertising
and marketing with Adwords. Well I am adding this RSS to
my email and can look out for much more
of your respective intriguing content. Make sure you update
this again soon. https://togra.net/board/pun/profile.php?id=142791
Wow, amazing weblog structure! How long have you ever been blogging for?
you made running a blog look easy. The overall glance of your site is magnificent,
as smartly as the content! https://computerscience.wiki/index.php/User:RenateLane709
Good post. I learn something new and challenging on sites I stumbleupon every day.
It will always be exciting to read through articles from other writers and practice something from their websites. https://maximusbookmarks.com/story16958222/emondage-prestige
What’s up, its pleasant piece of writing
on the topic of media print, we all understand media is a impressive
source of information. https://Bossgirlpower.com/forums/profile.php?id=256611
Very nice article, just what I needed. http://Serverhelp.50Webs.com/profile.php?action=get&id=31998
hello!,I like your writing very a lot! proportion we keep in touch more approximately your post
on AOL? I need a specialist in this area to resolve my problem.
May be that is you! Having a look forward to peer you. https://Bbarlock.com/index.php/Empresas_De_Ciberseguridad_En_Colombia:_Protegiendo_Los_Activos_Digitales
Thanks in support of sharing such a fastidious opinion, paragraph is pleasant, thats why i have
read it entirely https://ww4000w.Isctrl.co.kr/bbs/board.php?bo_table=news&wr_id=1940362